Codelco is the largest copper producer in Chile and the world. We worked closely with them during the pandemic to effectively communicate the risk of Covid and the enormous work the company was doing for the country. Some key lines we acted on were sustainability, an inclusive workplace, health and safety, new programs and more. My role as art director was to arrive at a visual look and feel for each campaign, without straying too far from the company's guidelines. This provided a challenge, as the client was very risk adverse. However, after a period of building trust, we were allowed greater freedom in exploring different visual languages.
CODELCO | SUSTAINABLE DEVELOPMENT
UCodelco Launch Video