During my run as AD at CBR (Santiago, Chile) I was creative lead on the agency's socials rebranding. A frequent misstep with agencies is not reflecting the quality of work they put out on their own channels, or missing out on the opportunity for organically growing its own community. We sought to infuse our follower's feeds with soft colors & shapes paired with insightful content. Together with the director of content, Antonella Fernández, we developed in house interviews, editorial pieces as well as celebratory posts and work spotlights. The former being a great exercise in amplifying local Chilean voices in the creative, media, and tech landscape, and the latter highlighting the excellent quality of work being put out by our shop.
AL MARGEN
Instagram carousel with our short interviews. Octavio Gana is a Chilean artist and co-founder of artistic illumination-based studio "Delight Lab". Other featured guests included artists, poets, writers, athletes, and other local well-known figures.
Later versions of "Al Margen" moved into short shareable videos
Content touched on all sides of pop-culture
We tried to include local national artists and projects as much as possible, like this spotlight on artist Rubio.